An Analysis of the Impact of Hindi Language on the Language Use of Young Pakistani Females

  • Amna Fajar M. Phil Scholar, University of Lahore, Lahore
  • Sikander Ali, Dr Associate Professor, The University of Lahore, Lahore

Abstract


This study investigates the Hindi language's impact on Pakistani young females’ language. The young generation of a country is considered a strong pillar for national development. The purpose of this study is to analyze the major effects of watching Indian dramas on the language of Pakistan's young females. For this study, the researcher has selected two colleges and used the qualitative method that involves close-ended questions. In the sampling process, the non-probability sampling technique has been used which includes judgmental sampling. For the study, 70 samples from the target population have been collected. The study records students’ normal T.V watching hours, their preference for using the Hindi language words in their daily routine, and the place of their acknowledgment of these words. The results show that the efforts of Indian media for cultivating their culture in Pakistan are somehow getting successful and for that purpose, the greed of cable operators and negligence of PEMRA is at the peak. Students have taken the phenomena of using the Hindi language into their daily routine as normal one without realizing that the utilization of the Hindi language is adversely impacting their native language (Urdu) and again taking them back towards the period/era of colonization.


Published
2020-11-30
How to Cite
FAJAR, Amna; ALI, Sikander. An Analysis of the Impact of Hindi Language on the Language Use of Young Pakistani Females. University of Chitral Journal of Linguistics & Literature, [S.l.], v. 4, n. I, p. 37-51, nov. 2020. ISSN 2663-1512. Available at: <https://jll.uoch.edu.pk/index.php/journal10/article/view/209>. Date accessed: 13 may 2021. doi: https://doi.org/10.33195/jll.v4iI.209.