The Linguistic Landscape of Peshawar: Social Hierarchies of English and its Transliterations

  • Riaz Hussain Islamia College Peshawar
  • Muhammad Iqbal, Dr. Associate Professor, Department of English, Islamia College Peshawar, Pakistan
  • Amjad Saleem, Dr. Assistant Professor, Department of English and Applied Linguistics, University of Peshawar, Pakistan

Abstract

This article explores the English and transliterated signs in the linguistic landscape of Peshawar. A total of 900 signs were selected out of 5000 signs collected from 36 different locations across the city. Sign locations were further categorized as rural, urban/semi-urban, and posh. The study also included twenty-one interviews with citizens featuring shopkeepers, students, teachers, waiters, and sign-writers. Informed by the signage, public perceptions, and policy documents, the study provides fresh insights into the study of English in the LL as a marker of socioeconomic status. More importantly, the Urduized transliterations suggest not only a glocalised form of language but a linguistic phenomenon indirectly proportional to the social class of the inhabitants where the signs occur.


Keywords: Linguistic Landscape, English signs, transliteration, Urduization, social class, glocalization

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Published
2022-03-30
How to Cite
HUSSAIN, Riaz; IQBAL, Muhammad; SALEEM, Amjad. The Linguistic Landscape of Peshawar: Social Hierarchies of English and its Transliterations. University of Chitral Journal of Linguistics & Literature, [S.l.], v. 6, n. I, p. 223-239, mar. 2022. ISSN 2663-1512. Available at: <https://jll.uoch.edu.pk/index.php/journal10/article/view/363>. Date accessed: 05 dec. 2022. doi: https://doi.org/10.33195/jll.v6iI.363.