A Critical Discourse Analysis of Populist Rhetoric in Imran Khan’s Minar-e-Pakistan Address
DOI:
https://doi.org/10.63056/Abstract
The study explores populist rhetoric in Imran Khan’s Minar-e-Pakistan address. Critical discourse analysis focuses on how powerful individuals use language to influence the thoughts and actions of people. CDA is a research method that examines the various themes analysed in Khan’s speech. This study employs Fairclough's three-dimensional model to explore Khan's speech on textual, discursive, and explanatory levels, highlighting the ideologies concealed behind his chosen words. The qualitative research method is utilised, emphasising the social constructivism research paradigm, as the reality presented in Khan’s speech is shaped by the context in which it is delivered. Imran Khan’s Minar-e-Pakistan Speech serves as a sample for this study, with non-probability purposive sampling implemented. This study examines the spoken discourse employed by Khan to evoke the sentiments of ordinary people, fostering a sense of inclusivity among them, and informing them of his concerns regarding their rights and his plans to address challenges to their protection. Populist discourse is evident in his speech, as he distinguishes between the common people and the powerful elite. His address critiques the leaders of two prominent political parties in Pakistan; Khan accuses both leaders of failing to serve the public and misusing resources acquired through taxpayer funding.
Keywords: Critical Discourse Analysis, Populist Rhetoric, Fairclough 3D model, Imran Khan, Spoken Discourse.
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