The Linguistic Landscape of Peshawar: Social Hierarchies of English and its Transliterations

Authors

  • Riaz Hussain Lecturer at the Department of English, Islamia College Peshawar, Pakistan Author
  • Muhammad Iqbal Associate Professor, Department of English, Islamia College Peshawar, Pakistan Author
  • Amjad Saleem Assistant Professor, Department of English and Applied Linguistics, University of Peshawar, Pakistan Author

DOI:

https://doi.org/10.33195/es3x5m88

Keywords:

Linguistic Landscape, English signs, transliteration, Urduization, social class, glocalization

Abstract

This article explores the English and transliterated signs in the linguistic landscape of Peshawar. A total of 900 signs were selected out of 5000 signs collected from 36 different locations across the city. Sign locations were further categorized as rural, urban/semi-urban, and posh. The study also included twenty-one interviews with citizens featuring shopkeepers, students, teachers, waiters, and sign-writers. Informed by the signage, public perceptions, and policy documents, the study provides fresh insights into the study of English in the LL as a marker of socioeconomic status. More importantly, the Urduized transliterations suggest not only a glocalised form of language but a linguistic phenomenon indirectly proportional to the social class of the inhabitants where the signs occur. 

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Published

06/30/2022

How to Cite

Riaz Hussain, Muhammad Iqbal, & Amjad Saleem. (2022). The Linguistic Landscape of Peshawar: Social Hierarchies of English and its Transliterations. University of Chitral Journal of Linguistics and Literature, 6(I), 223-239. https://doi.org/10.33195/es3x5m88

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