An Analysis of the Impact of Hindi Language on the Language Use of Young Pakistani Females

Abstract

This study investigates the Hindi language impact on Pakistani young females’
language. The young generation of a country is considered as a strong pillar for
national development. The purpose of this study is to analyze the major effects of
watching Indian dramas on the language of Pakistan's young females. For this study,
the researcher has selected two colleges and used the qualitative method that involves
close-ended questions. In the sampling process, the non-probability sampling
technique has been used which includes judgmental sampling. For the study, 70
samples from the target population have been collected. The study records students’
normal T.V watching hours, their preference for using the Hindi language words in
their daily routine, and the place of their acknowledgment about these words. The
results show that efforts of Indian media for cultivating their culture in Pakistan is
somehow getting successful and in that purpose the greed of cable operators and
negligence of PEMRA is at the peak. Students have taken the phenomena of using
Hindi language into their daily routine as normal one without realizing that the
utilization of the Hindi language is adversely impacting their native language (Urdu)
and again taking them back towards the period/era of colonization.